Exploit

05.29.2010 // Portfolio, Print // kevingalls // No Comments

Exploit was an exercise in branding and magazine layout for a class called, “Publication Design” at SCAD. The objective was to select a demographic and identify its audience. Then we created a logo for our magazine. From that logo, a series of rules for layout and a grid were constructed. Articles and data were then compiled into 16 pages for our magazines. 3 different covers were designed, giving a better idea of the brand image for Exploit, a magazine for underground-music loving hipsters who want to learn about anti-establishment and generally anti-corporate messages. The cover article, for instance is about a social-rebellion group pranking Walmart by releasing cockroaches with radio frequency ID transmitters glued to their backs into the storage warehouse. The RFID units screwed up the RFID tracking for the Walmart inventory system, and befuddled store managers were left clueless. The articles are tongue-in-cheek and visuals are inspired by contemporary London-based pop graffiti artists mixed with the local album art found in Little Five Points, Atlanta, Georgia.